Post by account_disabled on Feb 24, 2024 8:45:30 GMT
The Covid era has left businesses as a legacy, among many things, new organizational and operational methods and procedures aimed, in most cases, at making corporate communication - internal and external - fast, practical, easy... to use a very popular term: “agile”. “Agile” is in fact the first adjective that comes to mind when you think of the advantages of organizing a live streaming or “live streaming” event, which means nothing other than recording and transmitting audio and video content online, in real time . Courses, workshops, conferences... suddenly, everything that was previously done "in person" with enormous organizational (location, participant logistics, catering...) and economic efforts, is converted and therefore, transmitted and enjoyed, in digital mode. We are not referring to video calls - which are also evidently live streaming events - which now, replacing the good old company meetings, punctuate our working days at an incessant pace: here Meet, Zoom, Teams, Webex etc..., even in our absence of a good connection "I'll remove the video anyway so you can hear me better", come in handy. So what? How to do a professional live streaming ? That is: what are the elements to take into account when organizing an event for a company that is broadcast live? Together with Umberto Romagnoli of URCA TV, partner of Noetica, we have focused on the technical and organizational elements to take into account to answer the question that our customers most frequently ask us: What do you need to do a live streaming? The first step is always a clear and shared brief The definition of the brief, as for any other type of communication activity, is the most important phase in organizing a live streaming: what you want to communicate and how.
And it is the agency's task to lead the client into "focus", not only on Middle East Phone Number List the objective of the live broadcast , but precisely in clarifying the communication objective . The technicians specifically think about how to achieve it : they are the ones who translate the brief into images. But how? By choosing the most suitable type of lights, for example, the scenography to put in place, but also the type of shot: very narrow shots if the focus must be on the person who is speaking compared perhaps to wider fields for those who - on the contrary - want pay more attention to the environment in which the live streaming takes place, or to the other actors involved, or to the public if the organization includes not only digital users but also in-person guests. The technical professional figures involved: which ones At least the director, the sound engineer and the camera operator(s). But it is the studio assistant , especially for more structured live streaming, who is the key figure: he is the coordinator - or rather the connector - between the client's wishes , the "actors" of the event (host or moderator, speakers, teacher, etc. …) and the direction. He has the schedule of speeches and timing under control, gives indications on the various broadcasts and, naturally, solves the problems that inevitably occur such as the microphone that doesn't work or the slide that doesn't start. Because – let's not forget – the unexpected is the beauty of live broadcasting! How long does it take to organize a live streaming? The timing of organizing a live streaming depends, needless to say, on its promotion : if it is an internal corporate event it is very fast, but if it is aimed at customers and prospects , it depends on the actions implemented and the online channels and/or offline, activated.
We are certainly not wrong if we say that 40% of the total organizational "effort" is and must be dedicated to promotion, another 40% - depending on the nature of the event - to the contents (presentations and interventions) and a 20 % – dealing with a professional technical team – in setting up equipment, lights, audio and video tests, etc… The right location The choice of location or setup is an integral part of the choice of what to communicate and how to do it. The clear message to convey to a customer is: "if you take care of your image and your way of being and presenting yourself, you will take care of your customers in the same way". Aspects such as lighting must be evaluated very carefully (poor lighting, which can always be adjusted, is better than excessive exposure to light) and acoustics (there must be no interference or rumbles that disturb the audio) Last but not least: Don't say live streaming if you don't have a (good) internet connection ! It is essential to know that in order to transmit, the bandwidth must be stable, with at least 20MB in upload and preferably with a cable connection: the location chosen must therefore guarantee an excellent level of connectivity. The necessary equipment If we talk about professional live streaming it is necessary to choose "the best" on the market, therefore high quality cameras on which photographic or cinematographic optics are mounted . The use of photographic or cinematographic optics allows for a better rendering of the faces of the people framed in the live broadcast: the softness of the image obtained with this type of optics is in fact significantly superior to a standard optic. The choice and use of the lights that are used both to clearly define and illuminate the environment and the subjects filmed is then fundamental . Have you ever heard of the panda effect? It often happens that the lighting of the location proposed by the client is on the ceiling and therefore directs the brightness downwards: people will therefore have all the shadows under their eyes. How to overcome the problem? Better to put additional lights - perhaps with diffuser panels - which lighten the faces and direct the light on the right points of the faces. Obviously being careful not to overdo it! If, however, the focal point of the live broadcast must be the environment, the lights will be placed to clearly outline the context and therefore the location.
And it is the agency's task to lead the client into "focus", not only on Middle East Phone Number List the objective of the live broadcast , but precisely in clarifying the communication objective . The technicians specifically think about how to achieve it : they are the ones who translate the brief into images. But how? By choosing the most suitable type of lights, for example, the scenography to put in place, but also the type of shot: very narrow shots if the focus must be on the person who is speaking compared perhaps to wider fields for those who - on the contrary - want pay more attention to the environment in which the live streaming takes place, or to the other actors involved, or to the public if the organization includes not only digital users but also in-person guests. The technical professional figures involved: which ones At least the director, the sound engineer and the camera operator(s). But it is the studio assistant , especially for more structured live streaming, who is the key figure: he is the coordinator - or rather the connector - between the client's wishes , the "actors" of the event (host or moderator, speakers, teacher, etc. …) and the direction. He has the schedule of speeches and timing under control, gives indications on the various broadcasts and, naturally, solves the problems that inevitably occur such as the microphone that doesn't work or the slide that doesn't start. Because – let's not forget – the unexpected is the beauty of live broadcasting! How long does it take to organize a live streaming? The timing of organizing a live streaming depends, needless to say, on its promotion : if it is an internal corporate event it is very fast, but if it is aimed at customers and prospects , it depends on the actions implemented and the online channels and/or offline, activated.
We are certainly not wrong if we say that 40% of the total organizational "effort" is and must be dedicated to promotion, another 40% - depending on the nature of the event - to the contents (presentations and interventions) and a 20 % – dealing with a professional technical team – in setting up equipment, lights, audio and video tests, etc… The right location The choice of location or setup is an integral part of the choice of what to communicate and how to do it. The clear message to convey to a customer is: "if you take care of your image and your way of being and presenting yourself, you will take care of your customers in the same way". Aspects such as lighting must be evaluated very carefully (poor lighting, which can always be adjusted, is better than excessive exposure to light) and acoustics (there must be no interference or rumbles that disturb the audio) Last but not least: Don't say live streaming if you don't have a (good) internet connection ! It is essential to know that in order to transmit, the bandwidth must be stable, with at least 20MB in upload and preferably with a cable connection: the location chosen must therefore guarantee an excellent level of connectivity. The necessary equipment If we talk about professional live streaming it is necessary to choose "the best" on the market, therefore high quality cameras on which photographic or cinematographic optics are mounted . The use of photographic or cinematographic optics allows for a better rendering of the faces of the people framed in the live broadcast: the softness of the image obtained with this type of optics is in fact significantly superior to a standard optic. The choice and use of the lights that are used both to clearly define and illuminate the environment and the subjects filmed is then fundamental . Have you ever heard of the panda effect? It often happens that the lighting of the location proposed by the client is on the ceiling and therefore directs the brightness downwards: people will therefore have all the shadows under their eyes. How to overcome the problem? Better to put additional lights - perhaps with diffuser panels - which lighten the faces and direct the light on the right points of the faces. Obviously being careful not to overdo it! If, however, the focal point of the live broadcast must be the environment, the lights will be placed to clearly outline the context and therefore the location.